The big publicity story this past summer was the Facebook boycott . Convened by associations fighting for civil rights Country Email List in the United States, the boycott protested against what they considered little action by Facebook in the face of the circulation of hateful messages on the platform. Many large companies eventually joined the campaign and the boycott was positioned as yet another reputation problem for the giant.
Facebook has been the most recent and therefore Country Email List the most remembered by marketers, but it is far from being the only boycott that has been organized in advertising terms. A few years ago, and globally, the one who starred in YouTube was very important after a journalistic investigation showed that the ads appeared without any type of control in extremist videos. The algorithm cared little about the content, it simply cared about the viewer. This created a serious problem for the company, which had to change things so that it did not happen again (or so it promised).
Advertising boycotts don't just affect big names and they don't just have that global scope that these two movements had. You only have to Country Email List think about what happened with two Teleconferencing programs to understand it: online pressure led advertisers to eliminate their advertising a few years ago from La Noria and more recently from Big Brother and led to both programs disappearing from the grid.