For labels that have made their name in a niche and since perfected it, one of the biggest struggles can be breaking from the self - imposed mold. That's when a sub - brand comes in useful.
The resulting collection is daring: taking bold bases and further elevating them with a functional edge. Working with Moncler is very easy." So said Fujiwara of a collection that incorporated personal passions that included a biker made in conjunction with Lewis Leathers (so a double collaboration); a www.monclersoutlets.com bomber embroidered with the cover art from Kool & the Gang's Spirit of the Boogie; and a sweater featuring the longitude and latitude of Fujiwara's favorite restaurant in Paris, L'Ami Louis.
As they whirred up and down he whirled us through a presentation that included a remarkable down jacket inlaid with the waste Moncler Jackets dust generated through the production of Swarovski crystal. To the touch it felt like sharkskin and to the bank balance, Williams divulged, it would prove even more painful.
Craig Green pushes a pragmatic take on garment - making and a keen reflection on function through an intensely imaginative vision. Keeping practicality and wearability firmly in mind, he devises items that are engaging and suggestive whilst favouring shapes connected to the realms of utility and uniform.
For me, it's a big open space to explore. Meeting the Genius challenge with genius moves, Green uses special zippers, clutch for extracting air as they are being closed, and designs a new structure for down panels (adding a a 2.5cm gap in - between every single pillow to be precise) so they act as a hinge so garments can be folded.